Now that the first week of 2011 is over, I think it’s probably time to add my name to the growing “good bye 2010/predictions for 2011” blog posts.  In case you’re curious, I didn’t want to just jump on the posting bandwagon at the turn of the year because, quite honestly, I had such a good New Year that the hangover is now wearing off and I’m finally thinking clearly again (not really, but that excuse makes me sound pretty cool).

So, here’s my big goodbye for 2010.  Goodbye 2010!  That’s it, nothing more.  I could go into a “here are some lessons I learned” list, but in reality I’ve learned so much about ITIL and ITSM that I couldn’t list them all if I tried.  And Besides, I really don’t like lamenting on the past.  2010 is gone and now it’s time for 2011.

In 2011 I see some big things on the horizon for marketing in IT Service Management.  ITIL doesn’t address marketing outright, but I’ve written on it in the past and I see it becoming more important when it comes to justifying IT to “the business.”  I’m also realizing that “marketing IT” really does start with the Service Catalogue since marketing is essentially the same as telling everyone “here’s what we do and we’re the best at it.”  The Service Catalogue answers the “what we do,” metrics and KPI’s answer “we’re good at it” (or it can say “we suck,” depending on the reason for reporting), and I really do see social networking as the “how” to do this marketing.  If everyone in “the business” is using social networking for communication, you might as well go with the flow.

That’s all I’m going to write for my focus in 2011 for ITSM (please observe how I said “focus” and not “predictions” – if I could make successful predictions I would have won the lottery several times by now).  I’m sure all the ITIL debates from 2010 will continue (V2 vs. V3, worth of V3 certification, ITIL vs. ISO2000, etc), but evolution does not occur without some debate so I welcome every new opinion and idea that comes along.

Happy New Year!

Go Bucks!

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Started working in IT in 1999 as a support desk analyst as a way to help pay for food during college. Studied Electrical Engineering for two years before realizing biochemistry was more fun than differential equations, and so ultimately graduated with a Biology degree in 2006. Having (reluctantly) failed at getting accepted into dental school, embraced working in IT and has gone broke becoming an ITIL Expert. Likes to jog, sing camp songs, quote Mel Brooks movie lines and make dumb jokes and loves working for an Israeli tech company where December 25th is a regular work day.